TalentCapture


Vice President of Marketing   

Industry: Software / SAAS / PAAS | Phoenix, AZ, USA 3 month's ago
Primary Skills Required
previous marketing experience in similar role at an executive level

Resource Type
Direct Hire

Compensation
200,000.00 to 220,000.00 Salary - Total Comp

Relocate?
No

Job Description

The VP of Marketing will be responsible for company marketing and communications strategies and all related activities for a dynamic, high growth company. This position will also lead effective strategies in public relations, social media, reputation, distribution channel management and sales enablement. As a member of the executive team, you will work closely across departments of a fast-moving organization to ensure initiatives are understood and executed to hit key performance indicators. You must be able to work cross-functionally, independently and in a fast-paced environment.

Responsibilities:

  • Provide executive leadership in identifying, analyzing, and qualifying winning strategies for adding new business; develop metrics or benchmarks for measuring new business capture success.
  • Collaborate with the executive team to plan, implement and manage an integrated marketing plan to drive maximum revenue.
  • Lead, develop, and maintain a high-performing marketing staff; communicate company and business goals, set goal expectations and measure success.
  • Work collaboratively with sales team to create processes to fuel market penetration and growth
  • Develop unique value propositions and business partnerships targeted toward key client segments to increase market penetration.
  • Own positioning, messaging, branding, segmentation, strategy, and creative direction focused on continuing company's evolution in the human capital management software space.
  • Establish product strategy, roadmap and tactical execution of priorities for marketing for all Paycom products, working closely with executive leadership to deliver best-inclass, market leading, competitive solutions.
  • Gather and analyze market intelligence on our competitors, clients and prospects to determine how they buy and how to win over the competition.
  • Responsible for the success of a comprehensive marketing, communications and public relations programs.

Education:
Bachelors Degree in Marketing, Business, Public Relations or related field required
MBA preferred

Experience Required:

  • 20+ years of strategic and innovative marketing experience with a high growth business with revenue in excess of $250 million, and at least five years in a senior leadership role in software as a service (SaaS) company.
  • 10+ years of direct marketing and PR experience, with increasing responsibility and demonstrated leadership at a high growth organization.
  • Well versed in digital and social media marketing with a track record of proven success.
  • Broad understanding of marketing channels for message delivery, including direct and digital marketing, advertising and marketing communications.
  • Direct experience in managing both national and several regional marketing campaigns at one time.
  • Ability to communicate clearly and timely with "internal & external" customers.
  • Demonstrated track record of lead generation and sales enablement to drive consistent year over year sales growth.