The Vice President will work with senior business leaders to scope, develop and execute ongoing marketing initiatives, projects and campaigns, and will work closely with different teams to ensure consistency through all digital marketing channels. As the leader of a multi-function team, the role will champion metric-driven marketing decisions, ensuring our teams have the tools and information to make brand-appropriate decisions.

Responsibilities:

• Provide strategic leadership and creative thinking tied to the analysis of technology trends and the identification of new opportunities to help drive growth strategies.
• Construct and optimize a digital and social marketing road map, resulting in an integrated strategy to improve efficiency, effectiveness, and marketing return on investment.
• Collaborate with creative leaders to design inspiring marketing programs, content and campaigns that drive traffic and increase customer engagement.
• Partner with internal technology and finance teams to deploy a connected system of product and services through an online experience.
• Measure and optimize acquisition and conversion across the funnel.
• Work cross-functionally with other business units to advance strategic initiatives.
• Drive analysis of each initiative and track performance against business goals.
• Develop digital strategy, including market segmentation and offer strategies to increase engagement and retention through the fan journey.
• Manage department to achieve business results and ensure timely and effective execution of marketing strategies, tactics and programs.
• Drive digital marketing strategy and expertise across multiple teams and business units.
• Oversee vendor relationships and leverage digital upfronts and media partnerships.
• Identify, interpret and capitalize on marketing trends, economic trends, buying habits and demographic characteristics of target customers.
• Measure the effectiveness of digital marketing and implement improvements as required, including the ability to interpret and organize data to drive decisions and shape strategy.
• Serve as thought leader on digital marketing in relevant industries.

Skills you Have:

• Proven executive level success at managing a large-scale marketing team and multiple complex projects simultaneously.
• Experience with and understanding of the digital application ecosystem.
• 10+ years of progressively increasing experience in digital marketing or running complex marketing campaigns.
• Experience leading teams to plan and execute digital marketing campaigns for AAA mobile games.
• Deep understanding of digital and social landscape, as well as the marketplace and current trends in digital marketing, advertising and public relations. Strong working knowledge of digital platform capabilities.
• Experience working within complex consumer data.
• Results-oriented with an exceptional track record of developing profitable engagement marketing programs and meeting and exceeding performance objectives.
• Strong leadership skills and a proven ability to manage, mentor and develop high performing and highly engaged team.

We Provide:

A professional, fun, and creative work environment. While we maintain a good balance between work and life, additional hours may be required at peak times or for specific initiatives. International and domestic travel will be required for this role (up to 20%).