Vice President of Marketing

Software / SAAS / PAAS
Direct Hire
$200k - 220k
Phoenix, AZ, USA
previous marketing experience in similar role at an executive level
Job Description

The VP of Marketing will be responsible for company marketing and communications strategies and all related activities for a dynamic, high growth company. This position will also lead effective strategies in public relations, social media, reputation, distribution channel management and sales enablement. As a member of the executive team, you will work closely across departments of a fast-moving organization to ensure initiatives are understood and executed to hit key performance indicators. You must be able to work cross-functionally, independently and in a fast-paced environment.


  • Provide executive leadership in identifying, analyzing, and qualifying winning strategies for adding new business; develop metrics or benchmarks for measuring new business capture success.
  • Collaborate with the executive team to plan, implement and manage an integrated marketing plan to drive maximum revenue.
  • Lead, develop, and maintain a high-performing marketing staff; communicate company and business goals, set goal expectations and measure success.
  • Work collaboratively with sales team to create processes to fuel market penetration and growth
  • Develop unique value propositions and business partnerships targeted toward key client segments to increase market penetration.
  • Own positioning, messaging, branding, segmentation, strategy, and creative direction focused on continuing company's evolution in the human capital management software space.
  • Establish product strategy, roadmap and tactical execution of priorities for marketing for all Paycom products, working closely with executive leadership to deliver best-inclass, market leading, competitive solutions.
  • Gather and analyze market intelligence on our competitors, clients and prospects to determine how they buy and how to win over the competition.
  • Responsible for the success of a comprehensive marketing, communications and public relations programs.

Bachelors Degree in Marketing, Business, Public Relations or related field required
MBA preferred

Experience Required:

  • 20+ years of strategic and innovative marketing experience with a high growth business with revenue in excess of $250 million, and at least five years in a senior leadership role in software as a service (SaaS) company.
  • 10+ years of direct marketing and PR experience, with increasing responsibility and demonstrated leadership at a high growth organization.
  • Well versed in digital and social media marketing with a track record of proven success.
  • Broad understanding of marketing channels for message delivery, including direct and digital marketing, advertising and marketing communications.
  • Direct experience in managing both national and several regional marketing campaigns at one time.
  • Ability to communicate clearly and timely with "internal & external" customers.
  • Demonstrated track record of lead generation and sales enablement to drive consistent year over year sales growth.